Majes, a pet food brand under Meta Pet Tech, has launched a new line of pet food designed specifically for dogs and cats in tropical climates, a first-of-its-kind innovation in the industry. The new pet food line-up aims to address common issues faced by pets in humid environments, such as skin infections, excessive shedding, digestive sensitivities and weakened immune systems.
According to the company, tropical climates pose significant challenges to pets such as skin infections, fungal issues and excessive shedding due to high humidity, weakened immune systems from air pollution and increased digestive sensitivities from poor water quality. The company surveyed 1,000 tropical pet owners and found nearly 47.2% of pets experience digestive issues or vomiting, 36.5% frequently suffer from loss of appetite, 35.2% have faced inflammation and infectious diseases, and 35.2% have dealt with skin problems and allergies caused by parasites. If left unaddressed, these issues can significantly impact a pet's quality of life.
Majes’ new products feature their proprietary NutriLock Tech, a freeze-drying process designed to preserve the natural taste and nutrients of each meal. The formulations include:
- Purify Formula: Enriched with antioxidants and vitamins to boost immunity and support long-term health.
- Precise Formulation: Recipes tailored for tropical pets to address skin health, digestion, mobility, and kidney function.
Majes offers premium dog and cat food alongside supplements aimed at improving pets' overall well-being. With its science-backed approach, the brand seeks to enhance the quality of life for pets across Southeast Asia.
Adapted from a press release.